Why Your Business Should Be On Pinterest

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Why Your Business Should Be On Pinterest
by Karen Rudy

With new social networks springing up left and right, it’s difficult to know where to focus your business’ social marketing energies. One site worth a second look is Pinterest, the digital version of a massive cork board where users can “pin” interesting images and videos or “repin” (share) other people’s content. Pinterest is visual, interactive, and growing fast, so there’s never been a better time to start crafting your company’s Pinterest presence.

Why Pinterest?

  • Pinterest is the fastest growing social network, with over 10 million unique visitors each month.
  • The site drives more referrals than LinkedIn, YouTube, and Google+ combined.
  • Users are 2-3 times more active on Pinterest than on Twitter.
  • Harness the power of sharing–80% of pins are repins, while only 5% of tweets are retweets.
  • Each image or video links back to the original source page, driving traffic to your site.
  • With eye-catching photo and video content, a Pinterest page can be a great way to develop and showcase your brand.

Who uses Pinterest?

  • Users are varied in age, with highest proportion between 25 and 54 years old.
  • The demographic is strongly female (60% vs. 40% male).

Is my business a good fit?

  • If you can come up with engaging visual content, your business can benefit from Pinterest.
  • Keep in mind that the site has a strong focus on arts and crafts, design, home improvement, fashion, food, beauty, architecture, and photography.

How to use Pinterest:

  • Pin images that define and enhance your brand image.
  • Repin content from similar brands to showcase your company’s engagement in the industry.
  • Create boards, or collections of similarly themed pins.
  • Pin to advertise sales and promotions.
  • Use eye-catching images to encourage visitors to click through to written content, like a blog.
  • Leverage your existing social networks to drive traffic to your Pinterest page.
  • Draw repeat visitors with daily themes and recurring content.

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