As customers become more tech-savvy, devices like iPhone, Android phones, tablets, iPads and Kindles are becoming ubiquitous. As media consumption habits change, the traditional methods of marketing must change as well to keep up with customers who are active on social and mobile media. There is a real paradigm shift at work right now–the shift to social media marketing. Most companies that have corporate sites that were built in the late 1990′s have not adapted their website to this growing trend of new media. These companies must adapt to changing environment to stay profitable and relevant. More customers are using Facebook, Twitter, Foursquare ,Yelp and mobile applications on a daily basis. This is a great marketing opportunity for a company in that they can positioned themselves as a trusted advisor in these fields by providing useful content to the user through these social media channels.
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