Social Media ROI


What is Social Media ROI

It is how marketers use social media to calculate their return on investment

How Current Marketers Measure Success

As marketers find new ways to publicize their products, there is a growing need to understand how social media can be profitable for their company. Most marketers find it increasingly difficult to quantify success in these ad campaigns. Some will measure success based on the likes, followers or share count. While others will use last click attribution as a benchmark. There are pros and cons of each method because there is not a consistent correlation of user interaction and sales. Even with the last click attribution, you don’t understand how the user got the purchase page.

There needs to software that can take the user interaction coupled with chain of clicks to accurately show a user’s activity. In doing this, the marketers will have a complete pictures of what marketing efforts are leading to increase sales.

Social Media ROI Infographic

Why Your Business Should Be On Pinterest

Why Your Business Should Be On Pinterest
by Karen Rudy

With new social networks springing up left and right, it’s difficult to know where to focus your business’ social marketing energies. One site worth a second look is Pinterest, the digital version of a massive cork board where users can “pin” interesting images and videos or “repin” (share) other people’s content. Pinterest is visual, interactive, and growing fast, so there’s never been a better time to start crafting your company’s Pinterest presence.

Why Pinterest?

  • Pinterest is the fastest growing social network, with over 10 million unique visitors each month.
  • The site drives more referrals than LinkedIn, YouTube, and Google+ combined.
  • Users are 2-3 times more active on Pinterest than on Twitter.
  • Harness the power of sharing–80% of pins are repins, while only 5% of tweets are retweets.
  • Each image or video links back to the original source page, driving traffic to your site.
  • With eye-catching photo and video content, a Pinterest page can be a great way to develop and showcase your brand.


Who uses Pinterest?

  • Users are varied in age, with highest proportion between 25 and 54 years old.
  • The demographic is strongly female (60% vs. 40% male).


Is my business a good fit?

  • If you can come up with engaging visual content, your business can benefit from Pinterest.
  • Keep in mind that the site has a strong focus on arts and crafts, design, home improvement, fashion, food, beauty, architecture, and photography.


How to use Pinterest:

  • Pin images that define and enhance your brand image.
  • Repin content from similar brands to showcase your company’s engagement in the industry.
  • Create boards, or collections of similarly themed pins.
  • Pin to advertise sales and promotions.
  • Use eye-catching images to encourage visitors to click through to written content, like a blog.
  • Leverage your existing social networks to drive traffic to your Pinterest page.
  • Draw repeat visitors with daily themes and recurring content.

Best and Worst Facebook, iPhone, and Android Apps

Apps are all around us – Facebook apps, iPhone apps, Andriod apps. This infographic features some of the best and worst apps currently on the market. It also features top developers, top app categories, top app platforms, top Facebook games, most expensive apps and more.

Best and Worst Facebook, iPhone, and Android Apps

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Got Questions? See how we turn your idea into a successful campaign

 

Anatomy of a Killer Facebook Ad Campaign For Social Media Success [Infographic]

Creating a Facebook Page for your company is much like opening up a shop at a prime location in a shopping mall. This Infographic will walk you through the steps of accomplishing this as well as ensuring the best opportunity for success.

Anatomy of a Killer Facebook Ad Campaign

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Got Questions? See how we turn your idea into a successful campaign

 

How to Turn Off Your Facebook Newsfeed

Is your Facebook newsfeed stressing you out? Are thinking about maybe getting off Facebook for good? Just wish there were a way to not have to see all the inane or “great” things your friends are doing in their lives? Well now you can turn off your newsfeed with a little help from FB Purity. Get relief in 7 easy steps.

STEP 1: DOWNLOAD

You need to have Chrome, Firefox, Safari, or Opera. Then go here and download FB Purity – http://www.fbpurity.com/install.htm

STEP 2: LOGIN

Go to http://www.facebook.com and login so you are viewing your main “home” newsfeed.

STEP 3: OPEN FB PURITY

On your homepage, find the FB Purity link. See the image below… (CLICK PICTURE TO ENLARGE)

STEP 4: ADD CODE

Add this custom CSS to eliminate your newsfeed

#pagelet_home_stream{display:none}

When you’re done it should look like this picture below (CLICK PICTURE TO ENLARGE)

STEP 5: REMOVE OTHER STUFF

Check any additional boxes to remove other sections you don’t want. (CLICK PICTURE TO ENLARGE)

STEP 6: CLICK SAVE AND CLOSE

Click the “Save and Close” button in FB Purity. Then refresh your browser to see the change.

 

STEP 7: If This Was Useful, Please Share It

Know someone else who is drowning in Facebook?

PLEASE Like This Post Below

http://www.aesconnect.com/how-to-turn-off-your-facebook-newsfeed/

Thanks!

Facebook Location Changes Explained

Facebook location changed explained simply

Overview

Facebook’s challenge is how to include location on a social network whose primary relationship is friends rather than places. Clearly, they would like check-ins to become much more prevalent in the coming months.

If Facebook were to start from scratch, you would only be able to “check-in” with a business and “liking” wouldn’t exist. Some of the difficulty of understanding Facebook’s recent changes is due to Facebook’s struggling to adapt location-less “liking” to the mobile reality of social networking. Here’s what they did.

Super-short summary of Facebook Location Changes

While you could always check-in with a business on Facebook, the recent update has made this much easier to do so the volume of check-ins should increase substantially. Below is a bit on why they chose to do what they did.

Check-Ins vs Likes: A Brief History

Facebook invented “Liking”, which is “friend-based”. Foursquare invented “Check-ins”, which are “place-based”. Facebook tried to copy Foursquare’s “Check-ins” using a “friend-based” model and didn’t do so well. Here’s why.

A Foursquare check-in is the announcement of a relationship between a user and a business before audience of “regulars” (i.e. people who also visit that place). In contrast, a Facebook Like, is the announcement of the same relationship before an audience of friends (and only friends).

When Facebook copied Foursquare check-ins, they didn’t understand how disruptive Foursquare “check-ins” really were. So they just built “likes with location.” Critically, when you “check-in” on Facebook, only your friends can see your check-in. That means that people who also check-in at a place or people nearby you cannot see your check-in and react to it. Kinda lame.

Because Facebook is saddled with a friend-based model, they have done the best thing they possibly could to acquire location data from users as quickly as possible: integrating location directly into the newsfeed composer.

Does it matter from an engineering standpoint?

From a data perspective, check-ins are the same thing as likes. Both describe a user being related to a business. The key thing is that businesses must be associated with a physical address to be eligible for a check-in.

You can learn more here: http://www.facebook.com/about/location »

Top Social Gaming Companies (other than Zynga)

If someone would have told you in the late nineties that Google would be the search engine leader, few would have probably believed you. In businesses it only takes only paradigm shift to change your position  from the market leader to the market follower. Zynga has made a big impact in your how we play games online by developing great games that offer highly engagement. Their business model has made them profitable and cemented their dominance in social gaming currently.  On the horizon there are three social gaming companies that  are catching up fast.

Electronic Arts (www.ea.com)

Started in 1982, EA is no stranger to game market but they are making a presence in Facebook game arena. Their popular games are Madden NFL Superstars, Monopoly and World Series Superstars . Their monthly active users is 35.8 million and their yearly revenue is 137.5 million dollars.
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How To Make Your Facebook App Go Viral

Below are some of the emerging best practices for sharing on Facebook.

Like-Gating or Fan-Gating

While it may seem off-putting to make someone like an app before they can use it, in practice, like-gating is a low barrier to entry for users and features high click-through rates for brands. In study after study, like-gating just works. And like-gating is the only Facebook-approved “registration” method for running a promotion on a Facebook Page.

Self-Posting or Posting To Your Own Wall

If it’s obvious that you may post something to the user’s wall, it’s OK to do it without asking. In practice, there basically does not exist a quiz on Facebook that doesn’t post your results to your wall in some way shape or form. Users are so used to this that it’s OK not to prompt in this case. You’ll get more viral boost with an automatic self-post and it’s definitely a best practice for viral apps.
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How To Monetize Your Facebook App

With 700 million+ users, Facebook has the audience your app needs. Monetizing your Facebook app is as important as building it in the first place. Facebook offers two internal ways of making money such as Facebook Ads and Facebook credits. These tools can help the business sell their products, market other products and do affiliate marketing.

Facebook Ads

With Facebook ads, you can promote your product, affiliate products, build an email list, and generate leads through  Facebook Ads.

For more information: http://www.facebook.com/advertising/

Facebook  Credits

With Facebook credits, you can charge a user for providing them a service through Facebook.
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Google+ Will Be Huge For Business

No one can deny the Google has had the majority of internet traffic through their search engines and features they provide to the user.  In recent years, companies like Facebook and Twitter have been vying for internet market share by providing users with more social media features like friending, poking, tweeting,  following other user and the like. Google has not been a key player in this arena until now with the new product Google+. Google+ is a social media application that unifies the Google products to help users communicate more effectively taking advantage of the Google applications.  While Google+ has been released to the customers, they are planning a business version that offers richer analytics and integration with Google products such as Google Adwords. Here are some the cool new features of Google+ that business can utilize.
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