Social Media ROI


What is Social Media ROI

It is how marketers use social media to calculate their return on investment

How Current Marketers Measure Success

As marketers find new ways to publicize their products, there is a growing need to understand how social media can be profitable for their company. Most marketers find it increasingly difficult to quantify success in these ad campaigns. Some will measure success based on the likes, followers or share count. While others will use last click attribution as a benchmark. There are pros and cons of each method because there is not a consistent correlation of user interaction and sales. Even with the last click attribution, you don’t understand how the user got the purchase page.

There needs to software that can take the user interaction coupled with chain of clicks to accurately show a user’s activity. In doing this, the marketers will have a complete pictures of what marketing efforts are leading to increase sales.

Social Media ROI Infographic

Why Your Business Should Be On Pinterest

Why Your Business Should Be On Pinterest
by Karen Rudy

With new social networks springing up left and right, it’s difficult to know where to focus your business’ social marketing energies. One site worth a second look is Pinterest, the digital version of a massive cork board where users can “pin” interesting images and videos or “repin” (share) other people’s content. Pinterest is visual, interactive, and growing fast, so there’s never been a better time to start crafting your company’s Pinterest presence.

Why Pinterest?

  • Pinterest is the fastest growing social network, with over 10 million unique visitors each month.
  • The site drives more referrals than LinkedIn, YouTube, and Google+ combined.
  • Users are 2-3 times more active on Pinterest than on Twitter.
  • Harness the power of sharing–80% of pins are repins, while only 5% of tweets are retweets.
  • Each image or video links back to the original source page, driving traffic to your site.
  • With eye-catching photo and video content, a Pinterest page can be a great way to develop and showcase your brand.


Who uses Pinterest?

  • Users are varied in age, with highest proportion between 25 and 54 years old.
  • The demographic is strongly female (60% vs. 40% male).


Is my business a good fit?

  • If you can come up with engaging visual content, your business can benefit from Pinterest.
  • Keep in mind that the site has a strong focus on arts and crafts, design, home improvement, fashion, food, beauty, architecture, and photography.


How to use Pinterest:

  • Pin images that define and enhance your brand image.
  • Repin content from similar brands to showcase your company’s engagement in the industry.
  • Create boards, or collections of similarly themed pins.
  • Pin to advertise sales and promotions.
  • Use eye-catching images to encourage visitors to click through to written content, like a blog.
  • Leverage your existing social networks to drive traffic to your Pinterest page.
  • Draw repeat visitors with daily themes and recurring content.

Beyond Groupon: Mobile Marketing With LevelUp

iPhone

Image by marc.flores

Half off dinner at an Indian restaurant! 30% off a spa package! Free large popcorn with purchase of two drinks!

The deals keep rolling in from sites like Groupon, LivingSocial, and Google Offers: locally-targeted, prepaid coupon offers delivered to your inbox each day. But for consumers and businesses alike, excitement is waning. With more consumers complaining of inbox clutter, email delivery is not as powerful as it once was. Meanwhile, businesses are finding that the e-coupons are a great way to temporarily increase traffic, but not so effective at creating repeat customers.

Enter SCVNGR’s new mobile coupon and payment service, LevelUp. Currently being piloted in 9 US cities including Atlanta, New York, and San Francisco, LevelUp builds on SCVNGR’s popular location-gaming app that rewards users for completing challenges. In this case, the user unlocks greater deals with each purchase, creating an interactive experience that builds customer loyalty. Here’s how it works:

  • Participating businesses create a series of three deals. As further incentive, SCVNGR is waiving its fee on the first deal, and takes only 25 percent on the second and third (as compared to many coupon sites which can take up to a 50 percent cut).
  • User downloads the LevelUp app, registers a credit card, and receives a personalized QR code that is used to make purchases.
  • Each day, the app features a new local business along with an offer of free credits to spend at that business (typical credits are between $1 – $5). This initial offer is good for up to 7 days, and users can choose to spend their credits all at once or save some for later.
  • The user pays with his/her mobile device and receives a receipt by email. With the second and third purchases, the user “levels up” to even better deals.

Why is the 3-tiered deal model important? SCVNGR CEO Seth Priebatsch says his company has found that it takes three visits to establish a loyal customer. Unlike Groupon, LevelUp rewards users for repeat visits while also capturing cash-register metrics that allow the business to see exactly how much profit is being generated from the promotion. Furthermore, businesses can structure their deals as stepping stones to introduce the customer to their range of offerings. For example, a spa could offer a discount on a manicure as its first deal, a facial as its second, and a massage as its third. A martial arts studio could offer a series of classes, each at a lower rate than the last, to get the customer interested in continuing.

Currently the LevelUp service is only offered in a few cities, but that will change as it grows in popularity. The first pilot cities, Boston and Philadelphia, are currently the most active, though San Francisco is gaining traction with around 160 offers available as of today. A quick scan of participating businesses shows that restaurants are by far the earliest adopters, though the app could have exciting potential for retail and other service businesses as well.

The emailed “daily deal” may be on the decline. Businesses are demanding more accountability and better results for their money, and LevelUp may be just the service to give it to them.

(By Karen Rudy)

Best and Worst Facebook, iPhone, and Android Apps

Apps are all around us – Facebook apps, iPhone apps, Andriod apps. This infographic features some of the best and worst apps currently on the market. It also features top developers, top app categories, top app platforms, top Facebook games, most expensive apps and more.

Best and Worst Facebook, iPhone, and Android Apps

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Got Questions? See how we turn your idea into a successful campaign

 

Anatomy of a Killer Facebook Ad Campaign For Social Media Success [Infographic]

Creating a Facebook Page for your company is much like opening up a shop at a prime location in a shopping mall. This Infographic will walk you through the steps of accomplishing this as well as ensuring the best opportunity for success.

Anatomy of a Killer Facebook Ad Campaign

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Got Questions? See how we turn your idea into a successful campaign

 

How to Turn Off Your Facebook Newsfeed

Is your Facebook newsfeed stressing you out? Are thinking about maybe getting off Facebook for good? Just wish there were a way to not have to see all the inane or “great” things your friends are doing in their lives? Well now you can turn off your newsfeed with a little help from FB Purity. Get relief in 7 easy steps.

STEP 1: DOWNLOAD

You need to have Chrome, Firefox, Safari, or Opera. Then go here and download FB Purity – http://www.fbpurity.com/install.htm

STEP 2: LOGIN

Go to http://www.facebook.com and login so you are viewing your main “home” newsfeed.

STEP 3: OPEN FB PURITY

On your homepage, find the FB Purity link. See the image below… (CLICK PICTURE TO ENLARGE)

STEP 4: ADD CODE

Add this custom CSS to eliminate your newsfeed

#pagelet_home_stream{display:none}

When you’re done it should look like this picture below (CLICK PICTURE TO ENLARGE)

STEP 5: REMOVE OTHER STUFF

Check any additional boxes to remove other sections you don’t want. (CLICK PICTURE TO ENLARGE)

STEP 6: CLICK SAVE AND CLOSE

Click the “Save and Close” button in FB Purity. Then refresh your browser to see the change.

 

STEP 7: If This Was Useful, Please Share It

Know someone else who is drowning in Facebook?

PLEASE Like This Post Below

http://www.aesconnect.com/how-to-turn-off-your-facebook-newsfeed/

Thanks!

Facebook Location Changes Explained

Facebook location changed explained simply

Overview

Facebook’s challenge is how to include location on a social network whose primary relationship is friends rather than places. Clearly, they would like check-ins to become much more prevalent in the coming months.

If Facebook were to start from scratch, you would only be able to “check-in” with a business and “liking” wouldn’t exist. Some of the difficulty of understanding Facebook’s recent changes is due to Facebook’s struggling to adapt location-less “liking” to the mobile reality of social networking. Here’s what they did.

Super-short summary of Facebook Location Changes

While you could always check-in with a business on Facebook, the recent update has made this much easier to do so the volume of check-ins should increase substantially. Below is a bit on why they chose to do what they did.

Check-Ins vs Likes: A Brief History

Facebook invented “Liking”, which is “friend-based”. Foursquare invented “Check-ins”, which are “place-based”. Facebook tried to copy Foursquare’s “Check-ins” using a “friend-based” model and didn’t do so well. Here’s why.

A Foursquare check-in is the announcement of a relationship between a user and a business before audience of “regulars” (i.e. people who also visit that place). In contrast, a Facebook Like, is the announcement of the same relationship before an audience of friends (and only friends).

When Facebook copied Foursquare check-ins, they didn’t understand how disruptive Foursquare “check-ins” really were. So they just built “likes with location.” Critically, when you “check-in” on Facebook, only your friends can see your check-in. That means that people who also check-in at a place or people nearby you cannot see your check-in and react to it. Kinda lame.

Because Facebook is saddled with a friend-based model, they have done the best thing they possibly could to acquire location data from users as quickly as possible: integrating location directly into the newsfeed composer.

Does it matter from an engineering standpoint?

From a data perspective, check-ins are the same thing as likes. Both describe a user being related to a business. The key thing is that businesses must be associated with a physical address to be eligible for a check-in.

You can learn more here: http://www.facebook.com/about/location »

Android Tablets Will Eventually Beat Out the iPad2


With 80 percent of the market share presently controlled by iPad devices, it’s very hard to imagine that Android might be a sustainable threat, but it is. Apple has been very successful with it closed business model handing the software and hardware in house. Android takes a different approach in letting the software be open source and depends of a open source following to progress it forward. When it comes down to the tablet war, which will win long term? Android tablets like the Motorola Xoom will eventually beat out the iPad2 because of upgradeability, flexibility, no flash integration.
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How To Optimize Facebook Ads

With all the advertisements that the average internet customer sees, how does one make their ads standout?  Are there some tricks to the trade that increases click through rate and conversation percentage? With 600 million users, Facebook is prime real estate to advertise your company if used effectively. The optimization of Facebook ads consists of the 3 easy steps

1) Utilize Facebook Insights

The only way to know if you Facebook ads are doing well is to have a check and balances to makes sure you are getting a good ROI. Facebook Insights solves this problem and gives near time results. So if you were testing 4 different ads with different text advertisement, you could monitor and adjust if necessary.
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